Platinum Jewelry has become the most favored for people globally.

Platinum is an extremely rare metal, even rarer than gold. There isn't much of it around and it has only been found in select locations across the planet. Platinum is a strong, dense metal, which allows it to be used in many different ways.

Platinum is a white metal that is appreciated for not only its beauty but its strength and long wear ability. This is one of reasons many skilled jewelers especially those making high end items like to use platinum prongs in order to set diamonds and gems in their pieces. It is also a desirable choice because it does not oxidize and is hypoallergenic. Another characteristic that makes platinum stand out from the competition is that when it does sustain a scratch this will not cause further damage to your ring, where as if a gold ring is scratched the gold will continue to breakdown in that area.

Strong point
Platinum is stronger and more durable than gold. Platinum retains its shape and design much longer than gold due to its durability. Diamonds are set firmly into platinum because of its strength.

Rarity
Platinum is much costlier than other metals because of it being a very rare metal and more labor intensive. People generally consider it as highly prestigious and status symbol because of its cost and rarity.

Strong point
Platinum is stronger and more durable than gold. Platinum retains its shape and design much longer than gold due to its durability. Diamonds are set firmly into platinum because of its strength.

Clarity
Purity of platinum is generally high as compared to other metals. Standard purity maintained is 85%, and in most pieces the purity may go over 95%. Platinum jewelry comes with stamps that indicate the percentage of platinum in the piece.
platinum jewelry comes with stamps that indicate the percentage of platinum in the piece. Platinum metal is hypoallergenic, thus making it highly appropriate for people suffering from allergies to other metals.